It’s an easy mistake to make - perhaps they were trying to buy the keywords for Madeleine Stowe and somebody’s fingers slipped.
From: journalism.co.uk
The Guardian has admitted it mistakenly bought the keywords Madeleine McCann from Google.
By wrongly purchasing the keywords a link to the paper’s coverage of Madeleine’s disappearance appeared in a column of sponsored results when a search for her name was made on Google.
The newspaper has now taken down the link and has reviewed the list of keywords it owns, Marc Sands, marketing director for the Guardian, told Journalism.co.uk.
The paper’s purchase of the words Madeleine McCann was criticised by Justin Williams, assistant editor at Telegraph Media Group, on his personal blog, who said the practice showed the paper was ‘desperate’ to hold onto its position as the UK’s most popular newspaper website according to the most recent Audit Bureau of Circulations Electronic (ABCe) traffic figures.
[...] course, Williams could not leave the Guardian’s response alone and quipped: “Perhaps they were trying to buy the keywords for Madeleine Stowe and [...]