The latest lurch downwards in the global financial crisis has thrown the pay-per-click strategies of the major publishers in the UK into sharp focus. timesonline.co.uk seems to be buying financial keywords on the hoof and is picking them off as each major financial institution shows signs of tottering:
Lehman Bros:
AIG:
HBOS:
And a couple of more generic ones from both timesonline and telegraph.co.uk:
Credit crunch:
Recession:
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