I’d just like to quickly clarify my comments about post moderating web content and sub editors at the New Media Knowledge event on Tuesday night. Journalism.co.uk reported that I was arguing that the Telegraph is seeking to get rid of sub editors by introducing post moderation on website content.

This is not the case and absolutely not what I meant. I was trying to explain - apparently rather badly - that all publishers are faced with a dilemma: we need more content to attract greater audiences online at a time when print revenues, which are still the backbone of our businesses, are falling dramatically.

The answer is pretty clear to me: we need to find innovative ways of shifting the resources devoted to production to content generation. That means that we’ll need fewer sub editors in the future but does not automatically mean that subs will be laid off. It means, I sincerely hope, that subs will find their roles changing so that they’re closer to commissioning and content generation.

Many of our subs are, after all, among our best journalists with years of experience. It would surely be crazy to cast them aside and spend time and money training others without the same experience.